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Board of Supervisors to Consider Relaxing Signage Restrictions

The board voted unanimously to have staffers look into policies that would allow more signs across the county.

The San Diego County Board of Supervisors agreed in principle Wednesday to ease restrictions on signs in unincorporated areas and let community members come up with designs to assist tourists and give residents a sense of place.

The board voted unanimously to have staffers recommend amendments to ordinances and policies that would allow more signs and banners along about 2,000 miles of county-maintained roadways. A report was expected to be delivered within 120 days.

Signs about places of community interest, historical significance or local events are limited along county right-of-ways, Supervisors Bill Horn and Dianne Jacob wrote in a letter to fellow supervisors.

"It's going to help communities in the unincorporated area identify themselves through the use of the monument, gateway, community identification and directional signs in the public right-of-way," Jacob said.

Horn said his North County district contains 30 distinct communities, and several businesses in them would benefit signage that drew attention to them, Horn said.

The cities of San Diego, Carlsbad and Chula Vista all have more liberal policies, compared to the county, according to the Board of Supervisors.

In San Diego, banners along the Broadway median promote events such as Comic-Con International and the Rock'n'Roll Marathon, while similar banners along Friars Road near Qualcomm Stadium draw attention to the Chargers and San Diego State athletics.

Signs would help tourists and out-of-town guests find services and points of interest and help provide a sense of place and character, Horn and Jacob wrote in a letter.

-City News Service

Terry Clifford June 20, 2012 at 10:47 PM
When will it stop? Carlsbad.."Village By The Sea"... now has multi storied hotels, multi-level parking structures, and more in the planning. Billboards?
TMcCormick June 21, 2012 at 06:29 AM
San Diego has so many problems and all they can talk about is allowing MORE signage? We do NOT need more signage. We need our roads fixed and to QUIT DISMANTLING OUR SCHOOLS. These people on the City Council should really be ashamed of themselves. How about doing the serious work that needs to get done. I don't care WHAT fund they have to borrow from to get WHAT NEEDS TO BE DONE..... DONE. Maybe we should borrow from the pension fund. The taxpayers are sick and tired of this fiasco.

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